No. of App Install and Cost per App Install
TRUEID
ABOUT CASE
KPI
Scope
Creative & Content Optimisation and Media Optimisation
Brief
Acquire new download user and minimise cost per app install
Challenge
Client was using an automated app install campaign but the cost per app install keeps rising.
Solution
We support TrueID campaigns with our creative optimisation methodology that revise & revisit the content every 5-7 days and optimise media performance on a daily basis. We were able to increase campaign performance and reduce cost per install.
RESULTS
Awareness
+ 27% App Installs Volume
Conversion
- 34% Cost Per App Installs