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Success Stories

Lead Registered to walk ratio
Improvement in lead quality
Completed Registration
Approved
Decrease cost per conversion
Conversions

AREEYA LEAD CAMPAIGN

Areeya Property wanted to recruit the most  number of quality leads. The market is extremely saturated with much more supply than demand and customer could take out loan harder than before.
We created an in depth insight based segmentation for each of the different projects and helped the client create an insight based creative content as well as fixing the UX of their website.

CIMB PERSONAL LOAN

The bank needed to get the most number of people to drop their lead for a personal loan. Since the client is a regional bank, getting client to embrace relevant local insight was a challenge.
we were able to optimise creatives which matches the consumer’s immediate needs. We have also exclude people whose applications have been disapproved to improve the quality of leads.

BOONTHAVORN E-COMMERCE

Boonthavorn is a household hardware chain in Thailand. The challenge was how to get people to buy products such as tiles, ceramic toilets hardware online.
we have found that architects and interior designers gives the best conversion. We also focused our efforts on pull media, as this is a product which requires pre-existing intentions.
Product Search
Increase number of lead

Store Visit
Return on Ad Spend

KRUNGSRI ROD BAAN ACQUISITION

Rod Baan auto loan is a second hand car loan for people who buy cars directly from a private owner. the client wanted to increase the number of lead by 20% in 2019 ,but we found that people in Thailand normally buy second hand car from a dealer rather than a private seller.
Once we have built awareness and lead people to the website, we have also helped the client improve the lead journey across all platforms

TESCO ONLINE TO OFFLINE

Tesco had never launched facebook store traffic & offline conversion campaign, The biggest challenge, however, was finding a way to accurately deliver the ads to the right targets with potential to visit and purchase goods from the offliner stores.
we have partnered with Facebook to be the first to launch this type of campaign in Thailand. We decided to shift the target audience to only a fixed number of people nearest to each store, in order to reach the more accurate targets with higher chance to visit the store. We also did A/B testing with ads formats and creative, and optimise them in order to achieve the best performance and results.

SUCCESS STORIES

5X

Improvement in lead quality

2:1

Lead Registered to walk ratio of 2:1 compared to previous 10:1

AREEYA LEAD CAMPAIGN

We created an in depth insight based segmentation for each of the different projects and helped the client create an insight based creative content as well as fixing the UX of their website.


+20%

Completed Registration

+30%

Approved

CIMB PERSONAL LOAN

we were able to optimise creatives which matches the consumer’s immediate needs. We have also exclude people whose applications have been disapproved to improve the quality of leads.

5X

Improvement in lead quality

2:1

Lead Registered to walk ratio of 2:1 compared to previous 10:1

BOONTHAVORN E-COMMERCE

we have found that architects and interior designers gives the best conversion. We also focused our efforts on pull media, as this is a product which requires pre-existing intentions.

1.3X

Product Search

KRUNGSRI ROD BAAN ACQUISITION

Once we have built awareness and lead people to the website, we have also helped the client improve the lead journey across all platforms


1.58 M.

Store Visit


18.1X

Return on Ad Spend

TESCO ONLINE TO OFFLINE

we decided to shift the target audience to only a fixed number of people nearest to each store, in order to reach the more accurate targets with higher chance to visit the store, which gave better results to the campaign. We also did A/B testing with ads formats and creative, and optimise them in order to achieve the best performance and results.

Clients

Services

mediaMATTERS

Plan, Buy & Optimise digital media as well as providing & comprehensive daily & monthly reporting

consultMATTERS

Digital Media & ECommerce Consulting, Training & Workshops
dataMATTERS
Data mining, management, analytics and reporting for precision marketing

adMATTERS

Automated media optimisation platform for SME

Our partner

Integrated Full Service
Creative Agency offers
Communication solution
including Branding, Strategy
Creative and Production.
www.tbwathailand.com
Digital Arts Network (DAN) is
the unification of TBWA’s
proven digital talent
encompassing over 1,000
digital specialists with teams
across 6 continents and 29
offices. It’s your single access
point to a global collective
that has the capability to
deliver across a full range of
digital services
http://www.digitalartsnetwork.co.th/

Team member

Chanchai Leenuwongphan
CEO

Narin Kupairin
COO & co-founder

Parawuit Pothisaka
CTO & co-Founder

Ekkarat Srinurat
co-CMO & co-Founder

Jutadhaj Visudhipol
CTO & co-Founder

Kornnikar Niwatsaiwong
co-CMO

Yuu
Ya
Phoom
Pear
Ying

Toey

Pach
O
May
Jorn
Q
NaDear
Aie
Oam

Mookky

Karn
Bess
Aun
Golf
Fon
David
Chun
Boat
Yu
Ya
Phoom
Pear
Ying
Toey
Pach
O
May
Jorn
Q
NaDear
Aie
Oam
Mookky
Karn
Natcha
Aun
Golf
Fon
David
Chun
Boat

LOCATION