ASIA-PACIFIC
PERFORMANCE AGENCY OF THE YEAR 2019
THAILAND DIGITAL AGENCY
OF THE YEAR 2020
SHORTLIST
ASIA-PACIFIC
PERFORMANCE AGENCY 2020
THAILAND
MEDIA AGENCY OF THE YEAR 2020
THAILAND
INDEPENDENT AGENCY OF THE YEAR 2019
SUCCESS STORIES
5X
Improvement in lead quality
2:1
Lead Registered to walk ratio of 2:1 compared to previous 10:1
AREEYA LEAD CAMPAIGN
We created an in depth insight based segmentation for each of the different projects and helped the client create an insight based creative content as well as fixing the UX of their website.
+20%
+20%
Completed Registration
+30%
Approved
CIMB PERSONAL LOAN
we were able to optimise creatives which matches the consumer’s immediate needs. We have also exclude people whose applications have been disapproved to improve the quality of leads.
5X
Improvement in lead quality
2:1
Lead Registered to walk ratio of 2:1 compared to previous 10:1
BOONTHAVORN E-COMMERCE
we have found that architects and interior designers gives the best conversion. We also focused our efforts on pull media, as this is a product which requires pre-existing intentions.
1.3X
Product Search
KRUNGSRI ROD BAAN ACQUISITION
Once we have built awareness and lead people to the website, we have also helped the client improve the lead journey across all platforms
1.58 M.
Store Visit
18.1X
Return on Ad Spend
TESCO ONLINE TO OFFLINE
we decided to shift the target audience to only a fixed number of people nearest to each store, in order to reach the more accurate targets with higher chance to visit the store, which gave better results to the campaign. We also did A/B testing with ads formats and creative, and optimise them in order to achieve the best performance and results.
Clients
Services
mediaMATTERS
Plan, Buy & Optimise digital media as well as providing & comprehensive daily & monthly reporting
consultMATTERS
Digital Media & ECommerce Consulting, Training & Workshops
dataMATTERS
Data mining, management, analytics and reporting for precision marketing
adMATTERS
Automated media optimisation platform for SME
adMATTERS
Automated media optimisation platform for SME
adMATTERS
Automated media optimisation platform for SME
Services
consultMATTERS
Digital Media & ECommerce Consulting, Training & Workshops
consultMATTERS
Digital Media & ECommerce Consulting, Training & Workshops
adMATTERS
Automated media optimisation platform for SME
adMATTERS
Automated media optimisation platform for SME
adMATTERS
Automated media optimisation platform for SME
mediaMATTERS
Plan, Buy & Optimise digital media as well as providing & comprehensive daily & monthly reporting
Our partner
Integrated Full Service
Creative Agency offers
Communication solution
including Branding, Strategy
Creative and Production.
www.tbwathailand.com
Digital Arts Network (DAN) is
the unification of TBWA’s
proven digital talent
encompassing over 1,000
digital specialists with teams
across 6 continents and 29
offices. It’s your single access
point to a global collective
that has the capability to
deliver across a full range of
digital services
http://www.digitalartsnetwork.co.th/
Team member
Chanchai Leenuwongphan
CEO
Narin Kupairin
COO & co-founder
Parawuit Pothisaka
CTO & co-Founder
Ekkarat Srinurat
co-CMO & co-Founder
Jutadhaj Visudhipol
Chief Commercial Officer & Co-Founder
Ya
Ying
Toey