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Success Stories

KRUNGSRI AUTO : BRAND AWARENESS STRATEGY

Krungsri Auto, an all-round auto lease service provider, was looking to drive their brand awareness via online media, using long-form video content as the key asset.
With the bombarding and retargeting strategy, we achieve superior performance in terms of completed views and brand recall.

LINE MAN : IN-APP PURCHASE

LINE MAN has been running conversion campaigns (in-app purchase) on Facebook. Since post COVID-19 lock down, we noticed a sharp rise in the cost per conversion due to the new normal behavioural change.
We helped establish a new consumer behavioral insight and adjusted our optimisation tactics. As a result, we achieved a significant decrease in the cost per conversion in a short period of time.

CIMB : WEBSITE DATA MANAGEMENT

As a financial product and service provider, CIMB has constantly been in chase for the most number of leads at the lowest possible cost for their sales team to close sales. However, as a big regional client, they did not have proper tracking on their website, making it impossible to track consumer journeys and behaviours accurately.
We helped the client setup fullscale tracking capabilities on their website and come up with a more effective data management system. This allowed us to reach more potential audience and establish a more thorough retargeting strategy to achieve lowest cost per lead.

LINE MAN : REAL TIME & PERSONALIZED ADVERTISING

LINE MAN’s key task for online media is to drive in app sales at the lowest cost. However, Line Man contains more than 100,000 restaurant with various menu to be promoted. Hence, manual campaign set up has proven to be extremely time consuming for client and almost impossible to keep track of its efficiency
As a solution, we developed automated & personalized advertising that enabled ads delivery featuring restaurants and their opening hours that are relevant to customers location and customer preference.

AETNA: JOURNEY OPTIMISATION

AETNA, a health insurance provider, has been using online channel to acquire customers’ leads. One of their major challenges that we diagnosed was the website quality, which was the cause of the high drop off rate and low completed registration.
We optimised both their website and media. With the capability of our tech team and creative team, we helped AETNA create new customer centric and responsive landing page and individualised product pages. Moreover, we implemented our dotOPTIMISED process to acquire more leads at the lower cost.

SUCCESS STORIES

5X

Improvement in lead quality

2:1

Lead Registered to walk ratio of 2:1 compared to previous 10:1

AREEYA LEAD CAMPAIGN

We created an in depth insight based segmentation for each of the different projects and helped the client create an insight based creative content as well as fixing the UX of their website.


+20%

Completed Registration

+30%

Approved

CIMB PERSONAL LOAN

we were able to optimise creatives which matches the consumer’s immediate needs. We have also exclude people whose applications have been disapproved to improve the quality of leads.

5X

Improvement in lead quality

2:1

Lead Registered to walk ratio of 2:1 compared to previous 10:1

BOONTHAVORN E-COMMERCE

we have found that architects and interior designers gives the best conversion. We also focused our efforts on pull media, as this is a product which requires pre-existing intentions.

1.3X

Product Search

KRUNGSRI ROD BAAN ACQUISITION

Once we have built awareness and lead people to the website, we have also helped the client improve the lead journey across all platforms


1.58 M.

Store Visit


18.1X

Return on Ad Spend

TESCO ONLINE TO OFFLINE

we decided to shift the target audience to only a fixed number of people nearest to each store, in order to reach the more accurate targets with higher chance to visit the store, which gave better results to the campaign. We also did A/B testing with ads formats and creative, and optimise them in order to achieve the best performance and results.

Clients

Services

mediaMATTERS

Plan, Buy & Optimise digital media as well as providing & comprehensive daily & monthly reporting

consultMATTERS

Digital Media & ECommerce Consulting, Training & Workshops
dataMATTERS
Data mining, management, analytics and reporting for precision marketing

adMATTERS

Automated media optimisation platform for SME

adMATTERS

Automated media optimisation platform for SME

adMATTERS

Automated media optimisation platform for SME

Our partner

Integrated Full Service
Creative Agency offers
Communication solution
including Branding, Strategy
Creative and Production.
www.tbwathailand.com
Digital Arts Network (DAN) is
the unification of TBWA’s
proven digital talent
encompassing over 1,000
digital specialists with teams
across 6 continents and 29
offices. It’s your single access
point to a global collective
that has the capability to
deliver across a full range of
digital services
http://www.digitalartsnetwork.co.th/

Team member

Chanchai Leenuwongphan
CEO

Narin Kupairin
COO & co-founder

Parawuit Pothisaka
CTO & co-Founder

Ekkarat Srinurat
co-CMO & co-Founder

Jutadhaj Visudhipol
CIO & coFounder

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Mookky

Karn
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Golf
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David
Chun
Boat
Yu
Ya
Phoom
Pear
Ying
Toey
Pach
May
Jorn
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NaDear
Aie
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Mookky
Karn
Natcha
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Golf
Fon
David
Chun
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LOCATION