Every Single dotMATTERS
Every Single dotMATTERS
KRUNGSRI AUTO : BRAND AWARENESS STRATEGY
Krungsri Auto, an all-round auto lease service provider, was looking to drive their brand awareness via online media, using long-form video content as the key asset.
With the bombarding and retargeting strategy, we achieve superior performance in terms of completed views and brand recall.
LINE MAN : IN-APP PURCHASE
LINE MAN has been running conversion campaigns (in-app purchase) on Facebook. Since post COVID-19 lock down, we noticed a sharp rise in the cost per conversion due to the new normal behavioural change.
We helped establish a new consumer behavioral insight and adjusted our optimisation tactics. As a result, we achieved a significant decrease in the cost per conversion in a short period of time.
CIMB : WEBSITE DATA MANAGEMENT
As a financial product and service provider, CIMB has constantly been in chase for the most number of leads at the lowest possible cost for their sales team to close sales. However, as a big regional client, they did not have proper tracking on their website, making it impossible to track consumer journeys and behaviours accurately.
We helped the client setup fullscale tracking capabilities on their website and come up with a more effective data management system. This allowed us to reach more potential audience and establish a more thorough retargeting strategy to achieve lowest cost per lead.
LINE MAN : REAL TIME & PERSONALIZED ADVERTISING
LINE MAN’s key task for online media is to drive in app sales at the lowest cost. However, Line Man contains more than 100,000 restaurant with various menu to be promoted. Hence, manual campaign set up has proven to be extremely time consuming for client and almost impossible to keep track of its efficiency
As a solution, we developed automated & personalized advertising that enabled ads delivery featuring restaurants and their opening hours that are relevant to customers location and customer preference.
AETNA: JOURNEY OPTIMISATION
AETNA, a health insurance provider, has been using online channel to acquire customers’ leads. One of their major challenges that we diagnosed was the website quality, which was the cause of the high drop off rate and low completed registration.
We optimised both their website and media. With the capability of our tech team and creative team, we helped AETNA create new customer centric and responsive landing page and individualised product pages. Moreover, we implemented our dotOPTIMISED process to acquire more leads at the lower cost.
AREEYA LEAD CAMPAIGN
We created an in depth insight based segmentation for each of the different projects and helped the client create an insight based creative content as well as fixing the UX of their website.
CIMB PERSONAL LOAN
we were able to optimise creatives which matches the consumer’s immediate needs. We have also exclude people whose applications have been disapproved to improve the quality of leads.
we have found that architects and interior designers gives the best conversion. We also focused our efforts on pull media, as this is a product which requires pre-existing intentions.
KRUNGSRI ROD BAAN ACQUISITION
Once we have built awareness and lead people to the website, we have also helped the client improve the lead journey across all platforms
TESCO ONLINE TO OFFLINE
we decided to shift the target audience to only a fixed number of people nearest to each store, in order to reach the more accurate targets with higher chance to visit the store, which gave better results to the campaign. We also did A/B testing with ads formats and creative, and optimise them in order to achieve the best performance and results.