No. of Acquisitions and Cost per Acquisition
Media Planning & Optimization
Launching lending campaign to acquire the highest no. of acquisitions
Higher competition in the loan market with many new key players emerging and audience pool gradually decreasing over time causing a lower number of new users to LINE BK resulting in higher cost per acquisition.
Based on LINE BK’s marketing strategy, dotMATTERS has helped devise a full funnel media campaign from brand awareness to conversion funnels. From music marketing campaign as an opener to thematic campaign, dotMATTERS has integrated both campaigns into one holistic media strategy. Choosing the right media platforms to accommodate music marketing campaign in collaboration with RSIAM of RS Group to entice consumers to LINE BK, dotMATTERS has planned to ensure an igniting excitement amongst target consumers using widely used audio platforms in Thailand. With such collab through presenters and talents, dotMatters has also fully utilised personalised assets / cutdowns by planning and optimising assets to correctly match with appropriate target groups including salary jobber, factory worker, and self-employed persons to rightly appeal to each audience, finding the best performing VDO and static assets for each platform to produce the highest effective holistic media campaign.
1B+ impressions generated from overall campaign
8.6M traffic recruited from all platforms
200K+ lending acquisitions throughout the period
- 20% Cost per lending acquisition compared to pre-campaign period