RESPONSIBILITY
- Remain in close communication with clients to comprehend their needs and specifications.
- Provide excellent account servicing to ensure clients’ campaign deliver against expectations.
- Collect and analyze market data.
- Identify target audience, media usage trends, and market conditions to inform media planning decisions.
- Plan, develop, present and execute online media campaigns in multiple channels.
- Analyze media performance data and adjust media plans accordingly. Use data-driven insights to optimize media plans and ensure they meet clients' performance objectives.
- Supervise team in managing the projects or campaigns.
- Monitor the success of media strategies and campaigns.
- Provide campaign reports with results, campaign conclusions and suggested optimizations
- Evaluate media proposals and provide necessary support in the execution, managing and optimization.
- Undertake administrative works e.g. Contract.
QUALIFICATIONS
- Bachelor's or Master’s degree in marketing, advertising, or a related field.
- At least 5 years of experience in media planning, preferably in a digital agency.
- Excellent leadership, analytical, and communication skills.
- Strong negotiation skills and experience managing media budgets.
- In-depth knowledge of digital media platforms and ad optimization.
- Detail-oriented with strong organizational skills.
- Experience in managing client relationships and developing new business.
- Passion for digital media and eagerness to learn and stay up-to-date on industry trends.