HIRING

RESPONSIBILITY

• Collaborate with the Media and Data/Design Flow teams to transform Datalayer Documents into datalayer code that can be implemented on client websites or apps.
• Develop and customize tracking implementations such as GA4, GTM, Facebook Pixel/Conversion API, TikTok Pixel, LINE Tag, etc.
• Design and manage Server-side Tracking (GTM SS, Cloud Run, Stape, or other server-side solutions) to enhance data efficiency and reliability.
• Work closely with clients and their development teams to integrate datalayer code and validate event tracking accuracy.
• Debug and resolve tracking issues such as duplicate events, missing parameters, or event mismatches.
• Research new MarTech / AdTech / Conversion API technologies and recommend practical applications to the team.

 

QUALIFICATIONS

• Experience in JavaScript programming with a solid understanding of DOM and event handling.
• Strong knowledge of Google Tag Manager (GTM), Google Analytics 4 (GA4), and other tracking tools.
• Hands-on experience in datalayer design and implementation.
• Familiarity with or experience in Conversion API (CAPI) and Server-side Tracking.
• Basic understanding of APIs, Webhooks, and server-side environments such as Node.js, Cloudflare Worker, or Google Cloud Run.
• Skilled in debugging and QA of tracking events using browser dev tools, GTM debug mode, or tag checker tools.
• Knowledge of SQL / BigQuery / Data Pipeline is a plus.

RESPONSIBILITY

• Remain in close communication with clients to comprehend their needs and specifications.
• Provide excellent account servicing to ensure clients’ campaign deliver against expectations.
• Collect and analyze market data.
• Identify target audience, media usage trends, and market conditions to inform media planning decisions.
• Plan, develop, present and execute online media campaigns in multiple channels.
• Analyze media performance data and adjust media plans accordingly. Use data-driven insights to optimize media plans and ensure they meet clients' performance objectives.
• Supervise team in managing the projects or campaigns.
• Monitor the success of media strategies and campaigns.
• Provide campaign reports with results, campaign conclusions and suggested optimizations
• Evaluate media proposals and provide necessary support in the execution, managing and optimization.
• Undertake administrative works e.g. Contract.

QUALIFICATIONS

• Bachelor's or Master’s degree in marketing, advertising, or a related field.
• At least 5 years of experience in media planning, preferably in a digital agency.
• Excellent leadership, analytical, and communication skills.
• Strong negotiation skills and experience managing media budgets.
• In-depth knowledge of digital media platforms and ad optimization.
• Detail-oriented with strong organizational skills.
• Experience in managing client relationships and developing new business.
• Passion for digital media and eagerness to learn and stay up-to-date on industry trends.